Academic Profile - Associate Professor Marcela Fang
Associate Professor Leadership
Biography
Associate Professor Marcela Fang conducts multidisciplinary research exploring leadership phenomena across organisational and educational contexts. Her primary research stream investigates leadership development frameworks, human-AI collaboration, strategy, and governance structures, with a focus on effective leadership and organisational development. Her research trajectory also explores higher education innovations within tourism and hospitality contexts, focusing on novel pedagogical approaches and institutional transformations.
She co-edited three books, most notably “Rethinking Hospitality and Tourism Education: Disruptors and Transformations” (Channel View Publications, 2025), alongside earlier Springer publications examining case-based research methodologies. Her current research portfolio encompasses projects investigating leadership effectiveness in digital transformation contexts, AI governance frameworks, and human-AI integration within tourism and hospitality firms and higher education institutions.
Her international research collaborations explore culturally responsive approaches to leadership and leadership development, contributing to global understanding of adaptive leadership in rapidly evolving organisational environments across Western and Eastern contexts. Her teaching philosophy emphasises experiential learning methodologies, designing evidence-based educational programs that integrate industry engagement. She serves as Chair of Research Ethics and applies her strategic governance expertise as Non-Executive Director for an Australian charitable organisation dedicated to supporting disadvantaged youth in Vietnam.
Qualifications
- Doctor of Business Administration, Victoria University, Australia, 2019
- Master of Business: e-commerce & Marketing, Victoria University, Australia, 2007
- Bachelor of Business: Tourism & Hospitality Management, Victoria University, Australia, 2002
Certifications
- CHIA: Certification in Hotel Industry Analytics, STR, USA, 2018
- CAHTA: Certification in Advanced Hospitality & Tourism Analytics, STR, USA, 2020
Areas of expertise
- Leadership
- Leadership Development
- Strategy & Innovation
- Entrepreneurship
- Tourism and Hospitality Education
- Leadership coaching
- Design and development of Leadership development programs
- Evaluation of education and industry programs
- Higher education curricula design and development
Teaching Responsibilities
- Leadership
- Leadership development
- Strategic management
- Entrepreneurship
FOR MASTER OF PHILOSOPHY SUPERVISORY ENQUIRIES CONTACT:
T: +61 3 9606 2275
E: marcela.fang@angliss.edu.au
ResearchGate
ResearchGate is a social networking site created for scientists and researchers, providing a platform for users to share papers, conduct research and to collaborate with others.
https://www.researchgate.net/profile/Marcela_Fang
List of research publications
Dr Marcela Fang's research publications
Professional Memberships
- American Psychological Association (APA)
- Council for Australasian University Tourism and Hospitality Education (CAUTHE)
- Editorial Board Member: Journal of Hospitality and Tourism Research
